10 Best Eyeshadow Primers 2026 in the United States

The Elizabeth Mott Thank Me Later Eye Primer stands out in the eyeshadow primer category with its unique blend of benefits that cater to a variety of users, including those with mature skin. One of its main strengths is the ability to grip eyeshadow, ensuring vibrant color payoff and reducing fallout, which can be particularly beneficial for makeup enthusiasts seeking long-lasting wear. The lightweight, non-greasy formula is another positive feature; it feels comfortable on the skin and minimizes the need for touch-ups throughout the day. Additionally, it includes skin-friendly ingredients that help to even out skin tone and conceal fine lines, making it an excellent choice for those concerned about aging skin.

However, there are some drawbacks worth noting. While the primer is designed for all skin types, individuals with very oily eyelids may find that oil control isn't as robust as some specialized formulas on the market. There might also be a learning curve for those unfamiliar with how to apply eye primers effectively, as it's important to let it dry before applying eyeshadow for optimal results. Finally, the product size of 10g may feel small to some, especially considering its price point, which could make it less appealing to budget-conscious consumers.

This eye primer is ideal for those looking for a product that not only enhances makeup longevity but also offers skin care benefits. It's particularly suited for users with mature skin, but those with extremely oily eyelids may need to explore additional oil control options.

The Urban Decay Anti-Aging Eyeshadow Primer Potion is a solid choice for anyone looking to enhance their eyeshadow application, especially those concerned about aging. Its nude formulation works well for evening out skin tone and texture, making it suitable for various skin types including oily, combination, dry, and normal. One of its standout features is its ability to keep eyeshadow vibrant and crease-free throughout the day, which is an essential requirement for any eyeshadow primer. Users will appreciate the optical blurring pigments that help minimize the appearance of redness and enhance the overall look of the eyelids, making it particularly beneficial for those with tired or hooded eyes. Additionally, the ingredients aimed at improving signs of aging can be a significant plus for mature users, as they claim to hydrate and improve the suppleness of the skin over time. The product is vegan and free from parabens, making it a more appealing option for those who prioritize cruelty-free cosmetics.

There are some considerations to keep in mind. The travel size (0.16 fl oz) may not provide enough product for frequent users, leading to quicker replenishing. The price point, while justified by its performance, may be higher than budget-friendly options on the market. Some users might also find the texture to be slightly thick, which could require a bit of practice to apply effectively without using too much product. Finally, while it is designed to work well on oily lids, some users might still experience creasing depending on their specific skin type and the eyeshadows used.

This eyeshadow primer is ideal for those looking for an effective, multi-benefit product that addresses both makeup longevity and signs of aging, but it may not be the best fit for users wanting a budget option or those who prefer lighter textures.

The Urban Decay Matte Eyeshadow Primer Potion Eden is an award-winning eyelid primer that preps your lids for eye makeup. Its formula is cream-based and designed to smooth out the eyelid surface, creating an even base that helps eyeshadow and eyeliner adhere better. The finish is a nude matte, making it versatile enough to suit all skin tones and types. This primer is particularly beneficial for those with oily lids or crepey skin around the eyes because it helps prevent creasing and fading throughout the day.

The product is also vegan, cruelty-free, and paraben-free, which is a bonus for anyone concerned about ethical and health considerations in beauty products. A little goes a long way, and the built-in flocked wand applicator allows for precise application, ensuring you don't use too much product at once. However, while this primer is marketed as suitable for all skin types, those with dry skin might need to ensure their lids are well-moisturized beforehand to avoid any potential dryness.

Mixing it with other eyeshadows or liners can yield custom, long-lasting looks, but it may require some practice to get the mix just right. It's also relatively small at 0.33 fl oz, so frequent users might find themselves needing to repurchase often. It is a solid choice for anyone looking to enhance the longevity and vibrancy of their eye makeup.